How many times have you heard that question? Plenty probably, but have you taken some time to think about the stories you tell about yourself? According to Jim Loehr in his book, The Power of Story, tells us that most of our stories revolve around 5 central topics: Health, Family, Work, Friendships & Happiness. Take a few minutes to think about the stories you tell about those 5 topics. Do you find a gaping difference between the stories you tell yourself and what is actually happening in your life? If so, you have a big problem!
Authentic storytelling is one of the oldest and most effective ways to communicate ideas and ideals. It's the reason the radio program (podcast program?) This American Life is so popular - people telling authentic stories about their lives is powerful!
So how do you tell authentic stories that will communicate the essence of you, your brand, your business? Here's a few suggestions from the book What's Your Story?, by Ryan Mathews & Watts Wacker:
- Give your story a human face. People respond to stories about people.
- Think of yourself as a color commentator rather than a play-by-play announcer.
- Don't assume your audience is familiar with your story or even cares to hear it.
- Know who your audience members are. They might include employees, customers, the media, investors, your stakeholders or your competition.
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