Negotiation Strategies - Let The Mind Games Begin!

You made it! You're here! Negotiation time baby! You put in the time to prepare, you've examined the situation from different perspectives and now it's time to meet with the other side and have all that hard work blown out of the water. Ok, not really, but another key point to keep in mind as you engage in negotiations is that there will be surprises and sometimes you may have to change your approach despite the hard work you put into preparing. With that, let's get down to the nitty gritty!

Of the many great things I've learned since I became a member of the WieseLaw Contract Studio, the most important thing is that taking some time to evaluate your strengths and then playing towards those strengths will net you exponential gains vs. incremental gains when you focus on "fixing" your weaknesses. The same holds true in negotiation and especially negotiation styles and strategies. Take some time evaluate your strengths and weaknesses. When it comes to negotiation styles most people will settle into one of two camps: soft or hard. Within these two camps there are numerous strategies that can be used effectively regardless of where you stand.

A true "soft" negotiator isn't a meek, passive pushover. A soft negotiator is concerned with relationships and maintaining the peace throughout the negotiation process. A soft negotiator would rather persuade you to agree with them than to push a solution without consensus. Managing conflict is not exactly the forte of a soft negotiator, but collaboration is where they will shine.

A true "hard" negotiator isn't irrational or unwilling to examine different points of view. A hard negotiator views negotiation as a competition. This drives them to discover as much as they can about the situation and their negotiation partners. A hard negotiator drives a hard bargain, but they are well informed and expect to be rewarded for their hard work.

Negotiation strategies tend to revolve around these two basic polarities (and their many, many variants). It can be very tempting for a hard negotiator to stick to a positional bargaining strategy where they assume limited or fixed resources exist ensuring a "win-lose" outcome. Similarly, a soft negotiator may adopt an accommodating strategy in order to strengthen a relationship causing them to give in where they really aren't achieving their goals.

The key here is to work with your strengths to develop negotiation strategies that will lead to better agreements that will be more likely to be honored by all parties to the agreement.  William Hernandez Requejo and John L. Graham in their book,  Global Negotiation: The New Rules, have some great suggestions for doing this:

1. Establish common goals of what this "collaboration" would create. A more workable deal? Some common long term goals? A closer partnership?
2. Establish the rules of engagement. The purpose of the exercise is to resolve differences in creative ways that work better for both parties. All ideas are possibilities, and research shows that combining ideas from different cultures can result in better outcomes than those from a single culture.
3. Trust is key, and difficult to establish in many cultures. Certain techniques might speed that process a little. Being offsite, for example. Establishing physical proximity that unconsciously signals intimacy.
4. Add diversity (gender, culture, extroverts, different work specialties, experts, outsiders) to the group. Indeed, the diversity associated with international teams and alliances is the real goldmine of creativity in negotiations.
5. Use storytelling. This both helps establish who you are and what point of view you are bringing to this collaboration.
6. Work in small groups. Add physical movement. Tell the participants to relax, play, sing, have fun, and silence is ok.
7. Work holistically and using visuals. If, for example, there are three sticking points where neither side is happy, agree to work on those points by spending a short time – 10 minutes – on each point where both sides offer "crazy" suggestions. Use techniques of improvisation. Neither side should be offended by the crazy ideas. No one should criticize. Explain that by exploring crazy ideas that better ideas are often generated.
8. Sleep on it. This enables the unconscious to work on the problems, and gives negotiators time to collect opinions before meeting again the next day. Other kinds of breaks, coffee, etc. are also helpful. The overnight part is particularly important. 
9. Doing this process over several sessions allows both sides to feel that progress is being made, and actually generates better and more polished ideas that both sides can invest in.
10. It is the process of creating something together, rather than the specific proposals, which creates bonding around a shared task and establishes new ways of working together. Each side feels honored and all can feel that something is being accomplished.

We hope that taking time to evaluate your negotiation strengths and then playing to those strengths in a creative and thoughtful manner will help you achieve amazing results from your next negotiation. Keep at it and please feel free to share any experiences and stories you have with us.