Some things I've learned about Twitter (Part 2)

Ok, we covered some of the Twitter basics last week, now I want to talk a little about some of the more "advanced" features of Twitter. The beauty of Twitter is that it provides a wealth of information, but that's also it's curse. Without ways to narrow the stream of information to derive meaningful information you will end up wasting a lot of time. 

Trending Topics

Twitter tracks it's own "trending topics" which is a fancy way of saying these are the most popular topics being discussed on Twitter. There's probably a confusing algorithm somewhere that figures these things out, but for the purposes of this post, it's enough to say that this is the insta-buzz of what is happening in the world. A web-tool that I like to look at in conjunction with Trending Topics is What the Trend. This website attempts to briefly explain why a topic is trending and provides other useful information regarding trending topics. 

Recently, Twitter has taken steps to make this more relevant with the release of location-specific Trending Topics. Not every city is represented yet, however, you can at least specify a country if your city isn't listed. Going forward, this will be valuable tool for tracking what is going on in your own hometown without having to monitor thousands of twitter accounts and filtering international results that may not be relevant to you.

#Hashtags

Hashtags can be one of the more confusing pieces of Twitter. Many times, you'll read a Tweet and you'll see a hashtag embedded in the post.  A hashtag begins with the pound sign (#) and includes the word immediately following. For example - #learning #Twitter #TGIF and so on. So, why are they important? The most important reason I've found for using a hashtag is an attempt to organize Tweets from different sources around a topic or an event. For example, #sxsw is a tag to identifies a post relating to the annual South By Southwest conference. If you attended the conference, chances are you saw people pounding out Tweets on their handheld gadgets and one of the easiest ways to follow the conference was to setup a search for the #sxsw hashtag.  Otherwise, you would be looking for specific speakers, topics, location, etc., if you wanted to stay on top of the happenings down in Austin.

One of the major problems is figuring out what the hashtag even means. In a world where you have to communicate your message in 140 characters or less each character has to convey the maximum amount of information in the minimum amount of space. Let's just say that acronyms abound in this world. So how do you get the most out of this feature?

• Don't go overboard - not every Tweet needs a hashtag. 
• Give them some context - especially if you are using an acronym. (e.g., Can't wait for the Social Media Conference next week #SMC2010)
• Be sure the hashtag adds value to your Tweet - both to yourself and those who will read your Tweet.

In our business at WieseLaw, we are constantly on the lookout for trending topics and hashtags relating to Contracts, Negotiation, Mediation, Attorneys, Lawyers, etc. Utilizing trending topics and hashtags is a great way to manage and search the information coming in from all corners of the world in order to derive some meaningful connections.

There are literally thousands of tools, apps, widgets, etc. out there to take advantage of Twitter and to help you make sense of what's being said. I hope these two blog entries have given you a jumping off point for becoming part of the conversation. Good luck!

When Better Becomes Perfect.

One of the thoughts we recently put up on our "Ideas" page (Better is Perfect) got me thinking about how to explain this succinct, yet possibly complex idea. When people are confronted with a new contract they are often a little apprehensive about what kind of work it is going to take to get a deal they can live with. You may be unsure what protections you need, how the ownership of the work product will affect your future business and what "gotchas" may exist to act as stumbling blocks in the future. Additionally, it may be difficult for people to feel like they can push back on their deals because they fear losing the business. 

So how do you get Better deals? Whenever we start working with a new client that will be executing multiple contracts which require the same basic format (e.g., master services agreements or independent contractor agreements), we forge a master template for doing those types of deals which takes into account your specific needs and problems. This has two primary benefits: (1) If you are able to get the deal signed as is, you can be sure you have a great deal in place; and (2) If you are in a situation where you have to negotiate a deal, you have a metric for measuring whatever deal is presented. Through use of your master template and negotiating from that template you'll have a concrete way of knowing when your deals get better.

Now the logical leap comes in: Better is Perfect. That might seem like a stretch, but if you are able to take a proposed deal that, in the past, you would have signed without any changes and compare it to a deal where you were able to get some of your Master Template changes incorporated, you have a deal that is not only better, it's perfect! Now, I'm sure it's not perfect in the sense that you got everything you could have ever wanted in any deal. But one of the key principles of doing any deal is that both sides should be able to walk away from the bargain ready and willing to do another deal together. If you are able to put all these steps together, you'll realize that Better is Perfect.

Identifying Ownership - It's Trickier Than You Think

Many times, when two parties approach a deal they tend to think of their contribution and ownership of the overall project like this:

The problem is that most of the time there is going to be a significant amount of overlap. In those three circles. Your deals need to be able to not only identify the areas of collaborative ownership that exist within a given deal, but it should also accurately reflect the parties' understanding with respect to these overlaps.

Here's a tool to help you think through the ownership issues that you might be facing in your next deal:

Creative Genius

I've been reading a great book lately: Orbiting the Giant Hairball, by Gordon MacKenzie. I would say that after 11 years, the book is getting a little dated, but some ideas are just a little too sticky to go out of vogue.

One of the first stories in the book is about the author's visits to elementary schools where he displays his steel sculptures and talks art with the kids. Predictably, as the groups of kids get older, the less enthusiastic they become about discussing their own creative genius. To illustrate the point, I was taking a walk this past Sunday around a nearby lake. A young girl and her mother were walking just ahead and discussing the various ideas for sandcastles and sand-sculptures they could make when they got to the beach. The mother's ideas were primarily based on castles, moats, mermaids, etc. The young girl had a different idea: A half unicorn, half duck sculpture. She reasoned that she really liked ducks and really liked unicorns - so why not put the two together (Duckicorn or Uniduck?)!? Awesome.

Obviously, not every off-the-wall idea will work and certainly there is some comfort in having grown ups act in predictable patterns. But this draws out the distinction between being "normal" and being ORIGINAL, which is what we're really driving for when we want to unlock our creative genius.

One of the more powerful ideas here was about validation:

My guess is that there was a time - perhaps when you were very young - when you had at least a fleeting notion of your own genius and were just waiting for some authority figure to come along and validate it for you.
...
But there is still hope. You are an adult now. As an adult, you can chose to become your own authority figure.

I get a huge kick out of that idea. Authorize and validate your own genius!